Deliverability & Privacy

Email deliverability is a challenging, complicated issue--but it’s critical to your success. At Informz, you’re supported by an experienced, customer-focused ISP Relations Team with superior technical and industry expertise and a solid reputation. Employing the latest technology to ensure properly monitored messages and rapidly processed responses, our ISP Relations Team ensures that our clients are in full compliance with the ever-changing regulations and up to date on industry best practices.

Raising the standards of email deliverability, Informz offers a wide range of deliverability services:

Regulatory Compliance
The rules and laws governing email are ever changing. Our ISP Relations Team reliably monitors, evaluates, studies and contributes to the latest in email regulations and best-practices worldwide.

Static IP Assignment
Informz assigns each client a permanent IP address, preventing blocked email due to IP address conflict.

List Maintenance
From subscription forms that allow for easy opt-in to your lists, to suppression list of domains that should never receive email, Informz helps you maintain your email lists in compliance with the rules that govern both you and your recipients.

Domain Monitoring
Informz employs domain-level monitoring to manage the number of connections opened for each ISP domain at any one time. This ensures emails are delivered at a maximum rate without triggering volume filters at large ISPs, such as AOL or Yahoo.

Content Assistance
SpamAssassin, one of the most widely used content-based spam filters for B2Bs and B2Cs, allows users to test their emails prior to sending. This filter flags words associated with spam and identifies changes to improve your email. Our ISP Relations Team and your eMarketing Advisor then work closely with you so that you understand the suggested changes and learn to improve the content of your future email messages.

Reputation Services
Informz lists all IP addresses with ISIPP's SuretyMail Accreditation Service; we’re also a ReturnPath SenderScore partner. These valuable services allow receiving systems to recognize your email as authorized, requested mail.

Challenge Response Handling
Ensuring that your system remains free from delay and obstruction, Informz processes all challenge responses swiftly and professionally.

Whitelisting with major ISPs
Email service providers with “whitelisting” status help to increase email deliverability and decrease the potential of filtering. With key relationships and white list status for major ISPs, such as AOL, Hotmail, Yahoo, Outblaze, and United Online, as well as anti-spam organizations, Informz helps to ensure that your emails sent via our system get directly to your audiences.

Bounce Processing
Nearly all email campaigns result in a number of bounced messages. After rapidly analyzing bounces against hundreds of rules, Informz properly classifies each bounced message and immediately takes appropriate action: opt-out, resend, or suspend message delivery.

Blocked Mail Review
Reviewing all pieces that get returned and flagged as “blocked” by our system, our ISP Relations Team confirms that your email is not mislabeled as spam.
 

Abuse Management
The Informz ISP Relations Team works on behalf of our clients to respond to spam complaints. If necessary, Informz will follow up with our clients to ensure compliance with policies and procedures, and, when appropriate, defend the validity of the list acquisition to anti-spam organizations or the company/email client.