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CASHNet® partners with Informz to expand campus eMarketing solution with new email technology
College and university clients gain a competitive advantage through precise targeting, sophisticated analytics to increase sales, donations, and other revenue.
(Alameda,CA and Saratoga Springs, NY – April 10, 2009) CASHNet, the nation’s leading provider of payment solutions for academic institutions, and Informz, a leading email marketing service provider, announced a new partnership that gives colleges and universities the same sophisticated email technology used by major corporations.
CASHNet Email Marketing Powered by Informz gives all academic departments access to tools that make creating effective and engaging email campaigns quick and easy. It’s part of an integrated eMarketing platform that is delivered as a secure, cost-effective, hosted service and is quickly deployed with no infrastructure complexity.
“Given the current economic climate, no one can be sure what next year’s budgets will bring,” explained CASHNet’s Senior Vice President of Business Development, Greg Schuster. “We’ve served the higher education community longer than any other provider, so clients trust us for the best technology for lowering costs and increasing revenues.”
“Our clients are enthusiastic about email, but they want a secure tool that allows plenty of administrative control, yet is flexible enough to deploy across campus. Our new partnership with Informz solves all these challenges and more,” he added.
"This partnership makes complete sense. We are bringing two best of breed solutions with Higher Ed experience together and we will each benefit." said Joe Tyler, CEO, Informz. "Colleges and Institutions are going green, going paperless, especially in today's down economy and email and the rest of the Informz suite is the answer. In addition, Informz can now offer more options to their clients with regards to online payments. I am happy to welcome CASHNet to the Informz family and I look forward to working with them."
One integrated platform, more revenue opportunities and expert eMarketing support and assistance
CASHNet Email Marketing Powered by Informz offers:
• A complete suite of powerful tools to create more targeted, more profitable promotions
• A fully secure, yet flexible, platform for reliable performance
• Sophisticated analytics to take advantage of tactical marketing opportunities
• An easy-to-use administrative interface, plus support from expert email marketing advisors
• Immediate deployment, with no high IT costs or complexity
• High email deliverability, full legal compliance, and enterprise-class security
According to CASHNet Marketing Director, David Geiger, more personalized, more targeted email adds an exciting new dynamic to online communications.
“Think about all of the ways you could use this platform – generate more store traffic, cross-sell merchandise, engage with alumni to improve fundraising, conduct surveys, promote events – it takes a little bit of imagination and the right technology,” he said.
“But this solution extends far beyond technology, because our partnership with Informz gives clients access to both eMarketing and technical experts by phone and email for a level of support that adds even more value,” he added.
CASHNet Email marketing Powered by Informz assures high email deliverability, full legal compliance with all email regulations, and enterprise-class security. The solution is easily integrated into CASHNet’s entire line of payment processing and management solutions.
About Informz
Informz (www.informz.com) is an integrated email marketing company that enables personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, online invoicing, online fundraising and payment and online event registration.
About CASHNet®
CASHNet helps academic institutions cut operational costs, improve service, and streamline transactions through a complete set of best-in-class solutions flexible enough to meet ever-changing payment processing needs. Colleges and universities have relied on CASHNet for more than 20 years for expert support, reliable technology, and a dedication to serving the higher education industry. To learn more, please visit www.CASHNet.com, contact CASHNet by phone at 1-800-294-6800 or email info@cashnet.com
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