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Informz and Higher Logic Announce Strategic Partnership
(Washington, DC – August 17, 2009)- Informz and Higher Logic announced a strategic partnership today at the American Society of Association Executives’ Annual Meeting held in Toronto, Canada. The partnership brings together Higher Logic, the developer of the private social networking platform called Connected Community, with Informz, the developers of an email marketing solution of the same name. The new partnership will allow organizations that are undertaking social networking initiatives to better social networking efforts with email marketing campaigns.
The two offerings will work together to allow for organizations to create targeted email newsletters to further engage current users and drive greater new user adoption of the organization’s private social network.
“Member-based organizations have now realized that their own value is threatened by public social networks such as Facebook and LinkedIn if left to grow organically. Higher Logic subscribers are using Connected Community to build private social networks that reside within the organization’s own website and using every available communication tool to get the word out to drive users back to the private network,” explained Suzanne Carawan, VP Marketing & Strategy of Higher Logic. “What we see with Informz is a key way to drive that awareness and spark participation in the private network. Informz’ ability to touch and track responses will allow organizations to effectively push out content and keep people engaged”.
"We are excited about Informz’s partnership with Higher Logic. The solutions are a perfect complement to each other and they give the organization an extension to reach more potential constituents. Every message is an opportunity to become viral – and allows the organization to grow their audience in a measurable and cost-effective manner," adds Joe Tyler, CEO of Informz.
About Informz
Informz (www.informz.com) is an integrated email marketing company that enables personalized and targeted communication. The Informz solution provides customers with the tools to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners and receive valuable feedback to refine future action. Advanced features in the Informz product include online survey tools, online fundraising and payment, online event registration and sales prospecting.
About Higher Logic
Higher Logic’s (www.higherlogic.com) mission is to provide the constituents of not-for-profit innovative ways to think together and build trusted communities where interactive communication and information exchange can occur. By offering software products that allow people to contribute, share, and collaborate, Higher Logic delivers solutions to not-for-profits looking to preserve their organizational value and attract a new generation of global members.
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