Higher Education

There's been a fundamental change in how students learn about colleges, requiring a change in the way colleges and universities communicate. Informz offers you the best solution to help you engage prospects and their parents. Bottom line, you can recruit more cost-effectively than with traditional print-heavy techniques.

Whether you are in admissions, alumni relations or development, email marketing allows Higher Ed institutions to build stronger relationships with current and prospective students, alumni, parents, faculty, friends and donors. With Informz, Colleges and Universities utilize email and other forms of online communication to nurture ongoing relationships with alumni and friends.

Informz benefits Higher Ed institutions:

• Deliver regular, personalized messages


• Drive involvement in school-related activities


• Encourage participation in donations


• Promote loyalty to school


• Promote continuing education resources


• Communicate campus events


• Communicate with faculty in timely manner


• Spread important announcements to students


• Promote the institution to prospective students


• Grow alumni lists and collect online opt-ins


• Survey students, faculty and alumni online for immediate feedback


• Process online memberships and sell University merchandise


• Reconnect online with lost alumni and increase membership

Event Registration

Informz users can invite students to an open house. Create an online registration form and track your invitations, registrations and cancellations. You invite students, and the system does the tracking for you. Moreover, Informz allows you to easily send reminders to students who haven’t registered yet for an upcoming event, notices to those who didn’t show up to a past event, or thank you messages to those who did. Detailed event reporting provides you with the data to track the numbers of registrants, cancellations, no-shows and attendees.

Online Surveys

Use the Informz online survey module to gather information. Our powerful, web-based survey tool gives you an easy way to create and deploy effective surveys to students throughout the recruiting process. Results are provided in real time and may be exported to Excel for further analysis.

Online Subscription Forms

A custom registration web page can be linked to your website, allowing students and alumni to opt in to email communication from you. Prospective students and alumni can update their information simply by clicking on links included in the email. You can also update any individual's information yourself from the client area.

Send Personalized Content to Your Readers

Whether you are pushing an alumni newsletter, a recruitment notification or a departmental meeting notice, you have the ability to use the data collected to segment your list. This assures timely deliver and relevant content for every recipient--in a time efficient manner for you! Email is all about relevancy, and the more relevant your content is, the more likely the recipient will take action. As subscribers open and click your campaigns, you gather even more useful information, which you can use to send targeted emails based on their actions and interests.

Customized HTML Mailings

Informz makes it easy for any school to create professional HTML email campaigns. Our customizable email templates, easy wizard and powerful features make email campaign creation easy. Add your content and images with our simple wizard. Preview and test your mailings. Then indicate who should receive your email campaigns and publish when ready.

Deliverability

We handle deliverability so you don’t have to. How are you expected to keep up with the latest CAN-SPAM rules and deliverability tips and tricks to getting emails delivered? Informz optimizes campaign content for maximum deliverability and in-box placement by maintaining relationships with key ISPs and anti-spam organizations and making sure you comply fully with CAN-SPAM regulations and much more to ensure the highest possible delivery rates for our clients. If you have data coming from multiple sources (SAT's, sign-up forms, department databases), it's easy to have duplicate records. Use Informz to cleanse your data and keep your email lists clean.

Real-Time Reporting

Informz’ robust reporting gives you many powerful tracking reports that display your results at both the aggregate and individual level in real time! You can drill to see the actions of individual contacts. You can isolate certain campaigns to see the results in a side-by-side comparison or view aggregate figures. By reviewing click-throughs, profile updates, forwards, etc., you'll get insight into what engages your readers.

Testimonial

“

We have become addicted to the reporting options - the ability to immediately get statistics per mailing and events is very motivating. We have become much more focused on sending out increasingly more effective email messages as a result of our success.  Again, the reporting mechanisms enable us to determine what works and what doesn't – from email headers to time of delivery. ” Margaret R. Watson Project Coordinator UAlbany Center for Public Health Preparedness