Travel & Tourism

The travel and tourism sector has many variables to consider in effective email marketing. The Informz eMarketing Advisors know the ins and outs of marketing strategy in this field. Now you can build loyalty with your customers and drive more traffic to your web site with Informz. You can use email to reconnect with past web-site visitors, and at the same time capture valuable data that help your future eMarketing efforts.

Informz allows you to create visually appealing, professional-looking HTML emails that match the branding you worked so hard to create. In addition, you can establish series emails through our triggered follow-up feature, fully automated to run without the need for manual updates.

Features:

• Are you making travel plans within the next 6 months?


• Do you prefer all-inclusive deals?


• What amenities are most important to your family?


• Are babysitting services important to you?

Online Subscription Forms

Make every visit to your website count with our customizable data-capture forms for email addresses, demographics and interests from your website visitors. This data is deposited directly into the Informz database, where it is ready for immediate triggered follow-up and welcome messages. If you are also working with lists, these can be easily uploaded from Excel to the system using our import wizard.

Send Personalized Content to Your Readers

Whether you are pushing out a destination newsletter, a special promotion or an extensive online newsletter, you have the ability to use the data that you have collected, segmenting your list to deliver timely and relevant content to every recipient--but in a time-efficient manner for you! Email is all about relevancy: the more relevant your content is, the more likely the recipient will take action. As subscribers open and click your campaigns, you gather even more useful information about them, which you can use to send targeted emails based on their actions and interests.

Customized HTML Mailings

Informz makes it easy for any destination marketing organization to create professional HTML email campaigns. Our customizable email templates, easy wizard and powerful features make your email-campaign creation easy. Add your content and images with our simple wizard. Preview and test your messages. Then, indicate who should receive your email campaigns and publish when ready.

Conversion Tracking

What is driving your subscribers to renew their subscriptions or register at your site? Publishers are implementing conversion tracking on their email campaigns to track what happens on their website when a contact comes there through an email message. The reporting gives you a roadmap to total insight into the effectiveness and actual ROI of your email campaigns.

Deliverability

We handle deliverability so you don’t have to. How are you expected to keep up with the latest CAN-SPAM rules and deliverability tips and tricks to getting emails delivered? How can you be sure your message is getting through all the filters? Informz optimizes campaign content for maximum deliverability and in-box placement by maintaining relationships with key ISPs and anti-spam organizations, making sure you comply fully with CAN-SPAM regulations and much more. This ensures the highest possible delivery rates for our clients.

Real Time Reporting

You can now report to your Board of Directors what’s working with your email campaigns with Informz’ robust reporting. Informz has numerous powerful tracking reports that display your results at both the aggregate and individual level in real time! You can drill to see how each individual contact is taking action. Moreover, automated bounce and unsubscribe management is a breeze, with functionality that makes it easy to mange and cleanse your lists.

Testimonial

“
	VISIT FLORIDA sends weekly and monthly industry communications through Informz.  Being able to track which information in our communication is being utilized really helps us target our programs and helps serve our Partner's needs. ” Jill Morrison VISIT FLORIDA