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“The
circulation audit trail that Informz maintains keeps us in compliance with
BPA International, our circulation auditors. I am impressed and pleased with
Informz' responsiveness to our questions, and I am very pleased with our
excellent delivery rates using Informz.”
Nancy DeMarco
Lubes and Greases Publishing
Read the Success Story.
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Email allows magazine and newspaper Publishers to communicate with their
subscribers in an efficient and cost-effective way. They can provide
notifications of new issues, request renewals, and gather information on reader
preferences.
View a recorded webinar for Publishers on How to Use eMarketing to
Deliver Targeted Messages to Your Subscribers.
View Now. |
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For a personalized demo call 888.371.1842 or click here. |
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Informz & Olive Software
Informz & Olive allow Publishers to leverage their digital editions by giving
them the ability to send targeted emails to paid subscribers and receive
real-time feedback on open and click-through rates. This complete eMarketing
solution connects you to readers, customers, and prospects and provides a
audit-trail compliant with ABC and BPA standards.
The Informz & Olive email fulfillment solution offers notification templates
that engage readership, increase open rates, strengthen a publisher’s brand, and
identify prospective subscribers.
Key features of Informz & Olive Software include:
| Feature |
Description |
Benefits |
| E-mail delivery of messages for “digital editions” |
Includes messaging, delivery, bounce management, and fulfillment
house updates. |
Allows publishers to keep their subscribers informed of new issues
or other important information while complying with email marketing
regulations. |
| Survey Module |
Conduct polls, surveys or promotions from within your mailing or
advertisement. |
Intelligent survey creation wizard simplifies survey design by
supplying customizable questions and answers in a variety of open and
closed-end formats. Gathers information from subscribers that can be
used to make product improvements, add value to advertising programs,
and deliver more targeted communications. Users can perform
analyses on an individual or aggregate basis. |
| Integrated Tracking and Reporting |
Tracks every user click, includes comprehensive and sophisticated
reporting modules with ability to download information to CSV file or
database. |
Provides insight into user behavior and allows better understanding
of how subscribers view and navigate your content. |
Full BPA and ABC Audit Compliance |
Compiles usage logs, database reports, and delivery accountability
information. |
Enables reporting and compliance with circulation audit bureaus.
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For more information about Informz & Olive Software,
click here. |
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